Welcome and thank you for visiting our Web site! I’m a marketing enthusiast and my journey has brought me to create iZita Marketing, a marketing and sales consulting boutique. After an inspiring corporate career, I’ve decided to follow my greatest passion in life – marketing: Social Media, Marketing & Sales Strategies and Branding.
Mergers & Acquisitions are key buzzwords on the market today. Before embarking on this journey, there are key elements to consider ensuring your success. Pierre LaPointe, President, Willoria Management Consulting, shares his guiding principles in an interview with Zita Banasinski, President of iZita Marketing
If you recently acquired a new business, are restructuring or perhaps you are thinking of selling one, a refurbished brand image can signify that your business is heading in a new strategic direction. Nothing is more refreshing that an insignia that has vibrant colors, that stands out from the competition and gets your firm noticed.
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Whether you are acquiring a corporation or merging with another, projecting a refreshed brand is of utmost importance to signify that your business is forging ahead in a new strategic direction. Typically, two cultures are merged with the objective to co-mingle …
Do you feel that you continually spend money on creative marketing and sales strategies and you aren’t sure which ones are working? You’re not alone. Key: SME owners often forget to include effective cost controls in their… Read more
Today, with the advent of Internet marketing and more importantly social medial applications, businesses are shifting their marketing strategies towards a softer pull strategy. With inbound marketing, firms are creating ways to entice clients to… Read more
This is my corporate motto. Every year, I review what transpired within my firm and analyse, with a critical eye, what my business has accomplished. Although my company may not have attained every milestone anticipated,… Read more
Since its official launch in March 2006, Twitter has acquired over 500 million users worldwide and is estimated to be worth over $10 billion. There are over 200 million regular monthly Twits twittering on Twitter… Read more
To create relationships you need to invest time. Take 10-15 minutes daily to interact on Twitter in real time with other Twitters. To be most effective, consider the following: Create a Twitter button on your… Read more
Upload a great profile picture, either your corporate logo or a professionally taken head shot of you – an egghead picture doesn’t tend to encourage people to follow you. Be creative when describing your firm… Read more
One of the most detrimental things that can happen to any corporation, whether it is an international conglomerate or a sole proprietor, is to have its internal systems hacked and its financial and confidential information compromised.
If you have not already done so, secure your corporate identity on the Internet. Whether you are the CEO of a large firm or the owner of a small boutique, every company should reserve a corporate domain name, and open several of the most important social media applications such as a Facebook Fan Page, Twitter Page and LinkedIn for safekeeping measures.
First impressions are always lasting impressions. What about your business card? How impressive is it? When you hand it out – do people stop and take an extra moment to look at it? Do they… Read more
Ms. Banasinski, I had the chance to participate at your social media workshop that you held recently and I am very grateful. You were very well prepared; but more importantly, you demonstrated that you master …
— Alain Laroche
