Once again, Facebook makes an announcement regarding what a corporation may or may not write on its Timeline Page. This particular section highlights the Advertising:
A. Advertising on Pages
Ads and commercial content (including Page post content) are subject to the Advertising Guidelines.
Third-party advertisements on Pages are prohibited.
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
C. Applications on Pages
Apps on your Page must comply with the Facebook Platform Policies.
Facebook may not be a suitable place for every type of offer, and you are solely responsible for determining if Facebook is the appropriate forum for your offer. If you create an offer using Facebook’s offer creation tool, the following policies apply:
i. You may only run an offer if you are the merchant for or the manufacturer of the product or service you are promoting.
ii. You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert.
iii. If there are any restrictions on your offer (such as expiration date or limitations on redemption), you must disclose those restrictions to users in the terms and conditions section of the offer.
iv. You are solely responsible for improper redemption, fraud or other issues that arise from the distribution and/or redemption of your offer.
v. If your offer may be redeemed at a merchant not operated by you, it is your sole responsibility to communicate with the participating merchant.
vi. You must not use Facebook’s offer creator to offer the equivalent of a gift card, gift certificate or stored value card.
For more information, please click:https://www.facebook.com/page_guidelines.php