Facebook co-founder and CEO Mark Zuckerberg announced that the recent changes to the news feed are “One of the most important things we’ve built. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text. How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”
The three major components include:
1) FOCUS IS MORE ON IMAGES AND VIDEOS
The focus on stories is now much more visual and there is less room for text. Photos now make up nearly 50% of news feed stories and are now front and center.
Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.
2) MORE FEEDS, MORE CONTROL
As for the “feeds” aspect of news feed, users now have access to more types of feeds and have more control over how those feeds are displayed.
Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.” And, a chronological view is now available.
3) MOBILE CONSISTENCY
The new news feed design was inspired by mobile devises. It takes significant cues from the Facebook mobile apps for phones and tablets, adding a new side navigation bar and more white space.
Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform.
The new feed will start rolling out immediately.