• Zita Banasinsky

    Welcome!

    Welcome and thank you for visiting our Web site! I’m a marketing enthusiast and my journey has brought me to create iZita Marketing, a marketing and sales consulting boutique. After an inspiring corporate career, I’ve decided to follow my greatest passion in life – marketing: Social Media, Marketing & Sales Strategies and Branding.

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  • What Everyone Should Know About Mergers & Acquisitions

    Mergers & Acquisitions are key buzzwords on the market today. Before embarking on this journey, there are key elements to consider ensuring your success. Pierre LaPointe, President, Willoria Management Consulting, shares his guiding principles in an interview with Zita Banasinski, President of iZita Marketing

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  • How Rebranding Can Help You Attract the Right Buyers

    If you recently acquired a new business, are restructuring or perhaps you are thinking of selling one, a refurbished brand image can signify that your business is heading in a new strategic direction. Nothing is more refreshing that an insignia that has vibrant colors, that stands out from the competition and gets your firm noticed.

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Writing a business plan!  Groan!

Writing a business plan! Groan!

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That dreaded document no one really wants to write, but any smart executive or business owner realizes is crucial in order to successfully start a business, obtain additional financing or attract savvy investors – all of which can catapult the firm to the next level.

Contest!

Contest!

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Like us on Facebook and be eligible to win a customized Facebook Timeline Cover Image. Valued at $500. Contest ends June 30th, 2013.

Branding Tips for Small Businesses

Branding Tips for Small Businesses

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Getting noticed is always a challenge, especially if you are a small business. Although first impressions are always important, most prospective clients will become a true client once they have had as many as 6 -7 interactions with your brand. Here are some tips to help you attract and inspire customers to remember you!

6 tweaks to your social media “to do” list
Push vs Pull – Marketing Tug of War

Push vs Pull – Marketing Tug of War

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Times are changing – again! Gone are the days of outbound marketing: cold calling, sending direct mail packages  or emailing customers at large. These pushing strategies to try and get a client to buy your products… Read more

Corporate branding – more than a colorful logo!
Speaking Engagement – July 6 – 8th, 2012 – International Law Firms International Annual Conference – Montreal
So long Facebook, hello Pinterest! The new social media darling!
6 Tips on Maximizing Your Success on LinkedIn
Facebook launches new camera app after purchasing Instagram

Facebook launches new camera app after purchasing Instagram

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On May 24th, 2012, Facebook launched Facebook Camera, a new mobile application, that looks eerily similar to Instagram, the company that they recently purchased for $1 billion. Like Instagram, the new Facebook Camera application allows users to add cool filters and crop pictures. This is my favorite Instagram feature and I look forward to testing it out.