• photozita2

    Welcome!

    Welcome and thank you for visiting my Web site! I’m a marketing enthusiast and my journey has brought me to create iZita Marketing, a marketing and sales consulting boutique. After an inspiring corporate career, I’ve decided to follow my greatest passion in life – marketing: Social Media, Marketing & Sales Strategies and Branding.

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  • social media troll

    Identity theft – Dubbed the crime of the information age. Are you burying your brand in the sand?

    Claiming your space on the Internet is a must. Whether you are the CEO of a large corporation or the owner a small convenience store, every company should reserve a domain name, open a corporate Facebook Fan Page, Twitter and LinkedIn account.  No one wants any negative publicity. All it takes is one unhappy customer, [...]

    Read more...

  • Digital Locksmith_opt (1)

    Digital Locksmiths Partners with Orange Business Services to Launch Mobile Security Application Technology for Smartphones

    MONTRÉAL,Digital Locksmiths and Orange Business Services IT&L@bs today announced the launch of SMART Security Agent, an application designed to simplify the process of securing the wide array of mobile devices accessing corporate networks.

    Read more...

  • Disney_opt

    Coming soon! Twitter joins Facebook to launch business “Brand Page”

    Twitter is following Facebook and Google + and will be offering a Business “Brand Page” to strengthen its relationship with top advertisers as a means to generate more revenue. The new design will increase a brand’s Twitter presence by prominently featuring a brand’s most important attributes: its logo, tagline Website links and promotional offerings. Launched [...]

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  • Socialmediaconfusion_opt

    10 key marketing steps to get you started on social media!

    Most people think that in order to reach as many prospects as possible, they need to be on all the social media platforms. This is not the best strategy as different applications serve diverse sectors of the market. Consumer based brands may fair better using Facebook, but may not do so well in attracting clients [...]

    Read more...

  • facebook-ipo

    Facebook IPO – Friday, May 18th!

    At some point, the financial stuff does not make sense. Facebook is all dressed up to list on the Nasdaq on Friday. And dressed-up is just the right word for the anticipated third-largest initial public offer (IPO) in US history because it seems less like a financial event to be watched by sober investors looking for future gains and more like a teenagers’ party on Friday. No one wants to miss out on the fun, it seems.

    Read more...

  • Coming soon! Twitter joins Facebook to launch business “Brand Page”

    Twitter is following Facebook and Google + and will be offering a Business “Brand Page” to strengthen its relationship with top advertisers as a means to generate more revenue. The new design will increase a brand’s Twitter presence by prominently featuring a brand’s most important attributes: its logo, tagline Website links and promotional offerings.

    Launched in April 2012, enhanced profile pages are currently only available to major brands such as American Express, Best Buy, Bing, Chevrolet, Coca Cola, Dell, Pepsi and Disney.The enhanced brand pages will be rolled out more broadly in the coming weeks and months.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Digital Locksmiths Partners with Orange Business Services to Launch Mobile Security Application Technology for Smartphones

    Digital Locksmiths and Orange Business Services announced the launch of SMART Security Agent, an application designed to simplify the process of securing the wide array of mobile devices accessing corporate networks.

    With user owned mobile devices (Bring Your Own Device) commonly logging on to corporate networks, it is becoming increasingly difficult for companies to safeguard the security of both the devices being used and the networks they are accessing.

    “With our customers increasingly adopting mobile solutions in their operations, it is critical that security is integrated into device communications,” said Yves Laurin, sales director for Orange’s IT&L@bs in Canada. “SMART Security Agent will enable us to seamlessly deliver mobile security with all of our customer solutions.”

    Mobile device access is monitored at the Digital Locksmiths Data Centre in Montréal, giving companies the ability to screen device security profiles in real time and mitigate any threats to both the network and the device. SMART Security Agent is controlled by a proprietary encryption algorithm that generates a unique ID, which certifies and validates the user, the device, and the communication technology being used.

    “With hundreds of thousands of applications available for personal mobile devices, each potentially introducing security problems, it is paramount that companies are able to secure any device accessing the corporate network without constraining an individual’s use of the same device for personal use,” said Wadih Elie Tannous, CEO of Digital Locksmiths. “SMART Security Agent does this.”

    For example, when a user logs in at work, depending on corporate security policy, personal applications like Facebook or hardware capabilities (like the on-board camera or storage device) could be automatically locked down by SMART Security Agent. When the individual leaves work and accesses the device for personal use, the applications are automatically turned back on.

    “Orange’s goal is to simplify mobile security for its customers, giving them the ability to control network access in a straightforward and holistic manner,” Laurin said.

    SMART Security Agent can detect the existence of a corporate WiFi network and set the device’s security profile automatically; if an employee tries to access the network under another setting (Home, Public) SMART Security Agent will tell the user to switch over to their work profile to access the network.

    SMART Security Agent will be available in April to select Orange customers. The general release Android platform will be available in May, followed by the Windows platform in June, and the Apple and Blackberry platforms in early 2013.

    About DL

    Digital Locksmiths is headquartered in Montréal, Canada and provides security services in North America and emerging markets worldwide. The team works with government and private sector companies, especially those in health care, to aid in the implementation of state-of-the-art security technologies to combat risks to integrity, trustworthiness, and availability of critical data and systems. As a leader in security services, we believe strongly that safeguarding these entities adds another level of resilience to digital networks and information gathering systems, and is in keeping with our holistic approach to information security.

    About Orange

    France Telecom-Orange is one of the world’s leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers on 31 December 2011, including 147 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates. On 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

    For further information:

    Editorial Contact:

    Chris Conrath

    Environics Communications

    cconrath@environicspr.com

    416.969.2716

  • Identity theft – Dubbed the crime of the information age. Are you burying your brand in the sand?

    Claiming your space on the Internet is a must. Whether you are the CEO of a large corporation or the owner a small convenience store, every company should reserve a domain name, open a corporate Facebook Fan Page, Twitter and LinkedIn account.  No one wants any negative publicity. All it takes is one unhappy customer, a disgruntled employee, an ex-partner or a spammer to register your brand on anyone of these applications without your knowledge and besmear your reputation and your financial security without being detected. Locating these Internet trolls is time consuming and expensive. With the advent of social media platforms, protecting yourself from hackers and spammers is pivotal for you peace of mind. What are you waiting for? Take charge and secure your fate. Register your domain name and open your social media applications before someone else does it on your behalf!

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • What brand image does your firm project?

    A brand image refers to how a corporation is perceived. Typically, an image is designed to be appealing to the public, so that the firm can spark an interest among consumers, generate brand equity, and thus facilitate product sales.

    A key element in building confidence in a corporate image is stability. Clearly defined guidelines, from basic communication tools such as stationery to mass media advertising tools, must showcase the corporation’s vision, mission and values in order to support its message, activities and practices to all of its stakeholders and clients. These elements establish a firm’s identity whether it is serious and prestigious conglomerate, such as a large financial institution or a fun and creative company, such as an art studio.

    Firms that neglect their true identities are sending the message that they are uncaring, unprofessional and unpredictable. Would you buy products or services from a company that is sloppy and inconsistent with its image? Most people would think twice.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Logos in the new millenium

    Gone are the days of obsessing over the perfect corporate logo.  Fortune 500 companies used to spend hundreds of thousands of dollars conducting market research studies, mastering the psychological impact of colors and obtaining a trademark for their firm’s signature.

    Lawyers would hide behind the corporate skirts like little toddlers waiting to pounce on anyone who seemed to be remotely playing with their letters or heaven forbid, use the same shade of blue. The tantrums started, lawsuits were filed, and boardroom wars were fought, just because another company used the same font!

    Now fast forward to the new millennium. Corporations are now flattered that you play with their logos…and change their colors! Like maturing toddlers who have past their terrible twos, corporation executives no longer scream “NO!” and ask “Do you want to play with me? Do you want to be my friend?”

    Take a look at social media logos. Many use similar fonts and shades of blue. When Mark Zuckerman, founder of Facebook, was asked why he chose that particular shade of blue, he replied that he was color blind and that it was the only color he could see.

    Synopsis: $0 spent on market research and psychological reports! With the swirl of a paint brush, (or should we say a Photoshop brush) the infamous logo has been painted every shade of the rainbow.

    Does anyone care? Yes! Facebook is now worth billions thanks to the free publicity it has received by aspiring Internet artists.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Facebook IPO – Friday, May 18th!

    At some point, the financial stuff does not make sense. Facebook is all dressed up to list on the Nasdaq on Friday. And dressed-up is just the right word for the anticipated third-largest initial public offer (IPO) in US history because it seems less like a financial event to be watched by sober investors looking for future gains and more like a teenagers’ party on Friday. No one wants to miss out on the fun, it seems.
     
    Agency reports say most ordinary people have only a slim chance of  shares as Facebook’s underwriters are expected to give priority to their most important clients, usually institutional investors.  Typically, only 5 to 30 percent of IPO shares are set aside for retail investors. Guess what? That sounds like a precious party invite.

    If you happen to be one of the precious few who managed to get your hands on some shares, good luck. Otherwise, stay tuned for tomorrow for one of the largest IPO offerings in history!

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Coming soon! Twitter joins Facebook to launch business “Brand Page”

    Twitter is following Facebook and Google + and will be offering a Business “Brand Page” to strengthen its relationship with top advertisers as a means to generate more revenue. The new design will increase a brand’s Twitter presence by prominently featuring a brand’s most important attributes: its logo, tagline Website links and promotional offerings.

    Launched in April 2012, enhanced profile pages are currently only available to major brands such as American Express, Best Buy, Bing, Chevrolet, Coca Cola, Dell, Pepsi and Disney.The enhanced brand pages will be rolled out more broadly in the coming weeks and months.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Digital Locksmiths Partners with Orange Business Services to Launch Mobile Security Application Technology for Smartphones

    Digital Locksmiths and Orange Business Services announced the launch of SMART Security Agent, an application designed to simplify the process of securing the wide array of mobile devices accessing corporate networks.

    With user owned mobile devices (Bring Your Own Device) commonly logging on to corporate networks, it is becoming increasingly difficult for companies to safeguard the security of both the devices being used and the networks they are accessing.

    “With our customers increasingly adopting mobile solutions in their operations, it is critical that security is integrated into device communications,” said Yves Laurin, sales director for Orange’s IT&L@bs in Canada. “SMART Security Agent will enable us to seamlessly deliver mobile security with all of our customer solutions.”

    Mobile device access is monitored at the Digital Locksmiths Data Centre in Montréal, giving companies the ability to screen device security profiles in real time and mitigate any threats to both the network and the device. SMART Security Agent is controlled by a proprietary encryption algorithm that generates a unique ID, which certifies and validates the user, the device, and the communication technology being used.

    “With hundreds of thousands of applications available for personal mobile devices, each potentially introducing security problems, it is paramount that companies are able to secure any device accessing the corporate network without constraining an individual’s use of the same device for personal use,” said Wadih Elie Tannous, CEO of Digital Locksmiths. “SMART Security Agent does this.”

    For example, when a user logs in at work, depending on corporate security policy, personal applications like Facebook or hardware capabilities (like the on-board camera or storage device) could be automatically locked down by SMART Security Agent. When the individual leaves work and accesses the device for personal use, the applications are automatically turned back on.

    “Orange’s goal is to simplify mobile security for its customers, giving them the ability to control network access in a straightforward and holistic manner,” Laurin said.

    SMART Security Agent can detect the existence of a corporate WiFi network and set the device’s security profile automatically; if an employee tries to access the network under another setting (Home, Public) SMART Security Agent will tell the user to switch over to their work profile to access the network.

    SMART Security Agent will be available in April to select Orange customers. The general release Android platform will be available in May, followed by the Windows platform in June, and the Apple and Blackberry platforms in early 2013.

    About DL

    Digital Locksmiths is headquartered in Montréal, Canada and provides security services in North America and emerging markets worldwide. The team works with government and private sector companies, especially those in health care, to aid in the implementation of state-of-the-art security technologies to combat risks to integrity, trustworthiness, and availability of critical data and systems. As a leader in security services, we believe strongly that safeguarding these entities adds another level of resilience to digital networks and information gathering systems, and is in keeping with our holistic approach to information security.

    About Orange

    France Telecom-Orange is one of the world’s leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers on 31 December 2011, including 147 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates. On 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

    For further information:

    Editorial Contact:

    Chris Conrath

    Environics Communications

    cconrath@environicspr.com

    416.969.2716

  • Les grandes conférences Desjardins 2012 de la Fondation du développement locale de Verdun – le 29 février 2012

  • Not sure if Facebook, Twitter and LinkedIn are right for you?!

    Curious how to use social media applications to increase your profits? Join me at the next social media presentation in collaboration with Développement économique de Lasalle on December 6th, 2011 from 1:30 – 4:30 pm. We`ll present social media trends as well as Facebook, LinkedIn and Twitter applications. For more complete detail, call 514-363-3995 or write to zita@izitamarketing.com. Places are limited. Don`t forget your laptop! Please note that the conference will be held in French.

  • New to social media? Overwhelmed with the jargon?

    Please join me at my next social media presentation in collaboration with la Caisse populaire Desjardins de Verdun on November 16th, 2011 from 7:30 -10:30 am where I will be presenting an overview of social media trends. For more complete detail, please call 514-363-3995. Please note that the conference will be held in French.

     

  • Curious to learn more about Social Media?

    Please join me at the next “Midi Motivation” in collaboration with Fondation de développement locale de Verdun on September 29th, 2011 at 11:30 am where I will be presenting an overview of social media trends. For more complete detail, please call 514-362-0177.

     

  • Twitter for “Twits”. Right? Think again!

    Many professionals ask themselves the same questions: Why should I use Twitter? Can I really reach new markets using this application? Who has time to use this silly tool anyway?

    Think again. And, take the time.

    The general market perception is that social media platforms were built for university kids and the general “Tweet” is about nonsense, such as the weather outside or what one ate for breakfast. Maybe so, BUT these applications are catching on, and they have a wider scope and reach. According to Twitter’s March 2011 statistics, here are some surprising results regarding its users:

    Male 45% vs. Female 55%

    AGE

    • 3 – 12 years                             4%
    • 13 – 17 years                         14%
    • 18 – 34 years                         45%
    • 35 – 49 years                         24%
    • 50 years+                               14%

    HOUSEHOLD INCOME 

    • $0 – $30K                                17%
    • $30k – $60k                            25%
    • $60k – $100K                         28%
    • $100K                                      30%

    EDUCATION

    • No college                             49%
    • College/University                 38%
    • Graduates                              13%

    As marketers, the key is always to understand who your clients are, where they are and how to best reach them. Take the time to explore Twitter. Social media applications are not a trend, but a new way of communicating.

    Try it! You might be surprised how useful it is…and how much fun it is too!

    We dare you.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Social Media Lingo – Talking the talk!

    An effective communicator knows that to convey the right message, using the appropriate vocabulary is crucial.  The revolutionary Web 2.0 platforms have introduced new expressions and understanding the new buzz words is of paramount importance. Here are a few definitions that can help you sound like you’re in the know:

    Avatars are graphical images representing people. They are what you are in virtual worlds. You can build a visual character with the body, clothes, behaviours, gender and name of your choice.

    Blogs are websites with dated items of content in reverse chronological order, self-published by bloggers. Items – sometimes called posts – may have keyword tags associated with them, are usually available as feeds, and often allow commenting.

    Chat is interaction on a web site, with a number of people adding text items one after the other into the same space at (almost) the same time. A place for chat – chat room – differs from a forum because conversations happen in “real time”, rather as they do face to face.

    Friends/Followers/Fan, on social networking sites, are contacts whose profile you link to in your profile. On some sites people have to accept the link, in others, not. 

    Groups are collections of individuals with some sense of unity through their activities, interests or values. They are bounded: you are in a group, or not. They differ in this from networks, which are dispersed, and defined by nodes and connections. Email lists and forums sit easily with bounded groups, blogs with networks – although the match with tools is not entirely clear-cut. A group may use a blog, and an email list may serve a network. 

    Invite friends or potential clients. An invitation is sent via email to contacts encouraging them to follow you on a social platform.

    Like icon is often found on social media platforms which people click on to show that they “like” an article, a comment or post. When the icon is clicked, an avatar of the commenter is often displayed.

    Netiquette: The virtual dos and don’ts on social media mediums.

    Plugins (features or links) are applications that are added to websites, blogs etc. with the goal to expand and reach new friends/followers.

    Post is an item (picture or video) or a comment on a blog or forum.

    Profile is the information that you provide about yourself when signing up for a social networking site. As well as a picture and basic information, this may include your personal and business interests, a “blurb” about yourself, and tags to help people search for like-minded people.

    SEO or Search Engine Optimization is the process of building a website and creating content in such a way that search engines will rank the web page(s) higher in their listings.

    Social Bookmarking is similar to web browser bookmarks, social bookmarking stores individual pages online and allows you to ‘tag’ them. For people who like to frequently bookmark web pages, this can provide an easier way to organize the bookmarks.

    Social media is a term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks.

    Social networking sites are online places where users can create a profile for themselves, and then socialise with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.

    Tags are keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches and aggregation.

    Twitter / Tweet. Twitter is a micro-blogging service that allows people to type in short messages of 140 characters or status updates that can be read by people following them. An individual message or status update is often referred to as a ‘tweet’.

    Wall is a feature found on everyone’s profile page, fan page or group page. This is where visitors can leave a message for everyone to see.

    Web 2.0. generally refers to the use of the web as a more social platform where users participate by generating their own content alongside the content provided by the websites.

    Widgets* are stand-alone applications you can embed in other applications, like a website or a desktop, or view on its own on a PDA. These may help you to do things like subscribe to a feed, do a specialist search, or even make a donation.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Facebook – Profile Vs. Page – What’s the difference?

    A Facebook Profile is predominantly a platform that is used for “personal” style communications while a Facebook Page or Fan Page is used by a business, a brand or an artist who want to interact with clients.

    PERSONAL PROFILE PROFESSIONAL
    FAN PAGE
    No real strategy – Hook up with as many “friends” and family members as possible. Strategic – Established goals and objectives. Connect with as many prospective clients or “fans” as possible.
    Share personal photos and information to become popular. Communicate important products and services attributes to help fans grow their businesses.
    Quick notes to say hi and to catch up on gossip. Educate, inform, referrals and recommendations.
    One administrator – You Multiple administrators – Trusted associates.
    Main picture: Your dynamic headshot. Main picture: Dynamic corporate logo/brand.
    Network of close personal contacts. Network of prospective fans and clients.
    Reconnect with old friends and family members. Build relationships with prospective fans to convert to real clients.
    Politely follow what your friends and family members are doing with their exciting lives. Learn and listen to what your fans think of your products and services.
    Increase the number of loving family members and friends by showing nice pictures or videos. PR for your business or brand by creating raving Fans with informative presentations, videos and product offerings.
    80% personal vs. 20% business. 80% business vs. 20% personal.
    Invitation to parties and reunions. Invitations to meetings, events, seminars and conferences.
    Contact friends and family members when you feel like it. Never ignore your fan base.
    Carefully sidestep unsolicited advice or recommendation. Thank fans for their invaluable constructive input.
    Reach out to make new friends and discover family members you never knew you had. Become a fan of your direct competition and compliment them on their offerings.
    Personal coordinates available at your discretion. Corporate coordinates available worldwide, for free!

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@sheena.eozyo.info. We would be more than happy to assist you or answer any of your questions or concerns.

  • 10 key marketing steps to get you started on social media!

    Most people think that in order to reach as many prospects as possible, they need to be on all the social media platforms. This is not the best strategy as different applications serve diverse sectors of the market. Consumer based brands may fair better using Facebook, but may not do so well in attracting clients on LinkedIn. Other businesses such as those in the visual arts industry (i.e. home decorating or photography) may find that Facebook and Pinterest are more appropriate applications.

    Remember, social media applications are used as teasers to draw a follower to your Web site where more complete information on your product features and attributes can be provided.

    So before you start your journey, here are 10 key steps to a successful marketing campaign:

    1. Establish clear marketing goals and objectives
      (i.e. budget and resources).
    2. Identify key social media applications that are appropriate for your
      business (i.e. Facebook, Twitter, LinkedIn, Pinterest, Google+ etc.).
    3. Build your platforms and link them to your corporate Web site.
    4. Explore the different applications so that you can interact with your
      target clients (invite to events or seminars etc.).
    5. Test your message or product offering before any official launch:
      Try one platform at a time with one product or service over a period
      of time (3-6 months).
    6. Monitor results and adjust your campaign, if necessary.
    7. Determine timeliness and frequency of communications.
    8. Offer “Advice” versus “Selling” – highlighting key features and attributes.
    9. Be transparent- honesty goes a long way in social media; and
    10. Track, analyse and optimize – and start again!

    And before you know it, you will have committed followers who will become new clients!

    To learn more, contact us at 514-363-3995, leave us a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • 5 Tips to keep you focused in developing a marketing plan

    Do you feel that you continually spend money on creative marketing and sales strategies and you aren’t sure which ones are working? You’re not alone.

    A key element often forgotten by SME owners in their marketing strategies is to include effective cost controls. Here are some quick tricks that may save you a lot of money in the long run:

    1. Implement tracking mechanisms: In every marketing plan, a smart manager includes product codes or sales codes in their promotional and sales material.  Different codes are assigned to different promotion activities.  In doing this, it is easier to identify which marketing tools are attracting new clients and which ones are not.

    2. Establish a clear budget: Sounds simple right? Not really. Many SMEs are so busy running their businesses that they don’t really know where their promotional money is going.  Thousands of dollars are often spent on activities that never attract new clients. Take the time to determine how much you can afford to spend and allocated it over a trial period. Then stick to the budget.

    3. Create tighter and effective controls: Not sure how? Just as you would with your household budget, review what you are spending on a regular basis to make sure that you are in-line with your projections. If you overspent, determine how and why.  Then adjust accordingly. Under budget? Let go of the purse strings a little and enjoy the new business.

    4. Talk to your clients: Often SME owners may be too shy to ask how their prospective clients heard about them. By implementing a quick survey at each point of contact, clients will be more than happy to tell you. And more importantly, they will feel a closer affinity with you, feel valued and will be more apt to help you in your future marketing efforts.

    5. Monitor your results: All the above efforts will not bear fruit if you don’t analyse your results. Step back and study the activities that worked and those that didn’t. Then refocus in the next strategy.

    Remember: there are no perfect marketing and sales plans — only smart ones, if executed and monitored properly.

    To learn more, contact us at 514-363-3995, leave us a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.

  • Social Media “Netiquette” – Be careful!

    Want to leave a lasting impression using social media platforms? You need a great marketing strategy.  Learn great “Netiquette“.

    Know the rules = Gain followers.             Break the rules = Get blocked!

    With today’s social platforms, there is a new way to communicate. Gone are the days of pushing and selling your products and services. Say hello to the new virtual reality.

    DOs DON’Ts
    Have a global corporate strategy using multiple platforms for the widest reach. Employ multiple platforms in different departments with mixed messages.
    Be transparent: provide detailed information on your offers. Over glorify your product or services to cover defective merchandise or defaults.
    Track your ROI and learn what works best for you or your company. Adjust strategy accordingly. Ignore results and continue with ineffective or inappropriate mediums.
    Sing the praises of successful products and services. Badmouth the competition.
    Offer advice, references and referrals. Sell. Sell. Sell.
    Post interesting articles on a consistent basis to attract your target market/followers. Never SPAM!
    Share your expertise and knowledge about your field. Write hate mail or post negative comments.
    Have fun learning new platforms and embrace the challenges. Complain when platforms don’t meet your requirements.
    Upload inspirational pictures and videos. Upload obscene or violent pictures and videos.
    Listen and learn from your followers. Ignore any constructive feedback.
    Promote new enhanced features. Mislead with unrealistic attributes.
    Allow followers to post useful comments. Control every message or block comments.
    Be a positive role model, always.  Never swear! Write when angry or frustrated.

    To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com.  We would be more than happy to assist you or answer any of your questions or concerns.