Today, with the advent of Internet marketing and more importantly social medial applications, businesses are shifting their marketing strategies towards a softer pull strategy. With inbound marketing, firms are creating ways to entice clients to… Read more
Times are changing – again! Gone are the days of outbound marketing: cold calling, sending direct mail packages or emailing customers at large. These pushing strategies to try and get a client to buy your products… Read more
Some business owners think that in order to reach as many clients as possible, they need to be on all the social media platforms. Not only may you be scattering your efforts, but also your message. As different applications serve diverse sectors of the market, a targeted approach works best.
Do you feel that you continually spend money on creative marketing and sales strategies and you aren’t sure which ones are working? You’re not alone. A key element often forgotten by SME owners in their… Read more
Some short text describing the content to present