5 Strategic Reasons for a Website

5 Strategic Reasons for a Website

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In today’s market, a website is no longer a luxury, but a must. Virtually anyone with a heart beat surfs the net for information. A fresh and current website coupled with the newest technology will communicate to your clients that you are a leader in your field. It projects an image that you are an avant-garde thinker with revolutionary solutions.

Here are 5 reasons to renew, upgrade or launch a website:

1. Your website is more than three years old.
Technology has changed drastically in the last 3-5 years. Previously, websites used Flash software whose primary focus was to make the sites as eye catching as possible with music and flashy pictures. Today, avid surfers are bored and are no longer impressed by these bells and whistles.
Also, if your website is built using antiquated programming software; modern date search engines, such as Google, Yahoo etc, will not be able to find you, let alone rate you.

2. You’re thinking of retiring within the next 2-5 years and are transferring the reigns to a younger family member or an employee.
Your business may have thrived in the past, but in order to attract new and younger clients, you need to be able to speak their language. The aspiring younger owner will need to reach his peers in familiar territory. In other words, the first go-to resource for any savvy customer under 40 is naturally, the Internet.

3. You’re selling your business.
That’s correct. Most people would think this is crazy, but to attract the right investor with top dollar for your business, you should consider redoing your site. This is the same logic as someone who is thinking of selling the family home. To attract the right client with the best offer, the homeowner may consider hiring a home stager to redecorate, de-clutter or simply paint a neutral shade of paint throughout the house. Result: small investment to attract the right client at top dollar!

4. You never had one before and don’t believe your business needs one.
True, in the past, your business may have thrived without a site. But unless you are satisfied with the status quo and never want a new client, then a website is today’s corporate electronic brochure. Without a site, the younger generations may never find you and they will never consult the Yellow Pages for your services. If they can’t find you, they will assume you don’t exist, your product or service offerings are outdated and you don’t understand them. In other words, you could not possibly offer anything that they need.

5. You’re launching a new product, service or restructuring your corporate offering.
This is a great opportunity to announce to your clients that you have put on your creative thinking hat. The launch of a new product or service coupled with a modern site will not only impress existing clients, but will attract new ones too.
Customers want smart content, innovative products and value added services. Take our featured client, Traduction Proteus Inc., a Montreal based French-to-English translation firm which was purchased eight years ago by a young and vibrant entrepreneur. Recently, the owner decided to restructure and streamline the business. As a result, she decided to rebrand her corporate image to reflect these changes.

Result: A more vibrant site featuring a blog that is refreshing, employs modern software (WordPress) highlights its new services and employs pictures that target its market more directly.

To consult our client’s new site, please click on: www.traductionproteus.com.

Thinking of refurbishing your site or need a new one, contact us at 514-363-3995 or zita@izitamarketing.com and it will be a pleasure to assist you.