Branding Tips for Small Businesses

Branding Tips for Small Businesses

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Getting noticed is always a challenge, especially if you are a small business. Although first impressions are always important, most prospective clients will become a true client only after they have had as many as 6 -7 interactions with your brand. Here are some tips to help you attract and inspire customers to remember you!

  1. Ensure that your corporate logo is prominently displayed on all your marketing and sales literature. In today’s market, logos are dynamic and colorful. If your logo is starting to look old, try refreshing it with a vibrant color or stylish font.
  2. Launch a website. It is one of the best ways to create visibility for your firm. With today’s new website platform, WordPress, once the initial site is up and running, it is very easy and inexpensive to update with fresh content and entertaining pictures.
  3. Start a blog. Sharing is caring! This is a great way to provide advice or ask clients for invaluable input. Start a conversation; create some buzz around a new product launch, offer a discount or have a contest. Everyone loves a great deal. Your clients will love it and they will come back for more!
  4. Take the plunge if you haven’t done so and get social! Invite your clients to follow you on the main social media platforms such as Twitter, Facebook and Linkedin. The more platforms you are on, the higher up you will appear on Google– and the easier it will be for prospects to find.

Need assistance in coordinating your corporate look, thinking of designing a new website or if you want to get your feet wet with social media applications and need guidance, please contact us at zita@izitamarketing.com, 514-363-3995.