Push vs Pull – Marketing Tug of War

Push vs Pull – Marketing Tug of War


Times are changing – again! Gone are the days of outbound marketing: cold calling, sending direct mail packages  or emailing customers at large. These pushing strategies to try and get a client to buy your products or services have proven less successful and costly over the last decade.

Today, with the advent of Internet marketing and more importantly social medial applications, businesses are shifting their marketing strategies towards a softer pull strategy. With inbound marketing, firms are creating ways to entice clients to come to them on their own free will.

As any successful business owner will tell you, there is no magical solution to finding a client. Two businesses in the same sector will have vastly different strategies with different results. However, every marketing strategy should have a complete marketing mix: a balance of different approaches.

Key elements to consider in today’s marketing tool box:

  1. Face-to-Face Networking – builds confidence and trust.
  2. Client Referrals and Testimonials – Powerful! If you have satisfied
    clients, ask them to endorse you.
  3. A corporate website and an active blog – creates buzz and viral
    visibility on the Internet.
  4. Search Engine Optimization (SEO): optimize key words that will
    increase your corporate website presence.
  5. Google Analytics A wealth of information that will assist you
    in analyzing the traffic coming to your Website
    and will enable you to tweak your message or offer.
  6. Social Media Platforms Applications such as Facebook, Twitter
    and LinkedIn, which will expand your reach and will improve your
    website’s ranking on search engines.

The percentage of time and resources allocated to these activities vary from one enterprise to another as well as from one marketing campaign to another. A structured marketing plan with clear milestones will assist you in determining what works best for your firm.

To learn more, contact us at 514-363-3995, leave us a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.