Twitter for “Twits”. Right? Think again!

Twitter for “Twits”. Right? Think again!

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Many professionals ask themselves the same questions: Why should I use Twitter? Can I really reach new markets using this application? Who has time to use this silly tool anyway?

Think again. And, take the time.

The general market perception is that social media platforms were built for university kids and the general “Tweet” is about nonsense, such as the weather outside or what one ate for breakfast. Maybe so, BUT these applications are catching on, and they have a wider scope and reach. According to Twitter’s March 2011 statistics, here are some surprising results regarding its users:

Male 45% vs. Female 55%

AGE

  • 3 – 12 years                             4%
  • 13 – 17 years                         14%
  • 18 – 34 years                         45%
  • 35 – 49 years                         24%
  • 50 years+                               14%

HOUSEHOLD INCOME 

  • $0 – $30K                                17%
  • $30k – $60k                            25%
  • $60k – $100K                         28%
  • $100K                                      30%

EDUCATION

  • No college                             49%
  • College/University                 38%
  • Graduates                              13%

As marketers, the key is always to understand who your clients are, where they are and how to best reach them. Take the time to explore Twitter. Social media applications are not a trend, but a new way of communicating.

Try it! You might be surprised how useful it is…and how much fun it is too!

We dare you.

To learn more, contact us at 514-363-3995, leave a comment or write to us at zita@izitamarketing.com. We would be more than happy to assist you or answer any of your questions or concerns.