Many professionals ask themselves the same questions: Why should I use Twitter? Can I really reach new markets using this application? Who has time to use this silly tool anyway?
Think again. And, take the time.
Gone are the days of obsessing over the perfect corporate logo. Fortune 500 companies used to spend hundreds of thousands of dollars conducting market research studies, mastering the psychological impact of colors and obtaining a trademark for their firm’s signature.
Do you feel that you continually spend money on creative marketing and sales strategies and you aren’t sure which ones are working? You’re not alone. A key element often forgotten by SME owners in their… Read more
A brand image refers to how a corporation is perceived. Typically, an image is designed to be appealing to the public, so that the firm can spark an interest among consumers, generate brand equity, and… Read more