All archives for the month of: May 2011

Twitter for “Twits”. Right? Think again!

Twitter for “Twits”. Right? Think again!

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Many professionals ask themselves the same questions: Why should I use Twitter? Can I really reach new markets using this application? Who has time to use this silly tool anyway?

Think again. And, take the time.

Logos in the new millenium

Logos in the new millenium

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Gone are the days of obsessing over the perfect corporate logo. Fortune 500 companies used to spend hundreds of thousands of dollars conducting market research studies, mastering the psychological impact of colors and obtaining a trademark for their firm’s signature.

Welcome!

Welcome!

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Welcome and thank you for visiting our Web site! I’m a marketing enthusiast and my journey has brought me to create iZita Marketing, a marketing and sales consulting boutique. After an inspiring corporate career, I’ve decided to follow my greatest passion in life – marketing: Social Media, Marketing & Sales Strategies and Branding.

5 Tips to keep you focused in developing a marketing plan
Social Media Lingo – Talking the talk!

Social Media Lingo – Talking the talk!

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An effective communicator knows that to convey the right message, using the appropriate vocabulary is crucial.  The revolutionary Web 2.0 platforms have introduced new expressions and understanding the new buzz words is of paramount importance.… Read more

What brand image does your firm project?

What brand image does your firm project?

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A brand image refers to how a corporation is perceived. Typically, an image is designed to be appealing to the public, so that the firm can spark an interest among consumers, generate brand equity, and… Read more